Your guide to launching a startup office abroad
10 June 2024
Taking your startup global is an exciting leap, but we know first-hand that navigating the practicalities of opening an office in a new country can be a challenge.
So, what does it take to successfully open a new startup office abroad? Here are our top tips to help you establish a thriving international presence for your company.
Step 1: Do you really need to open a new office?
First, ask yourself: can you sell your products or services in international markets from home? You may find that having boots on the ground can supercharge your startup’s international expansion. In-person networking can forge vital new connections, and there may be added value from hiring people that understand the local market.
Step 2: Do your research
Location is key. This isn’t just about trendy office spaces. Research cities and countries that align with your target market, talent pool and regulatory environment. Consider the startup scene and investment landscape, as well as factors including access to funding and government incentives. Researching the culture is key too, as you’ll need to localise your brand and ensure you’re solving the pain points for new customers.
Get market savvy. Invest time in understanding the local market dynamics, customer needs and competitor landscape. This will inform your go-to-market strategy and brand positioning.
Step 3: Financial foresight
Opening an office abroad is an investment. Ensure you have the financial resources to cover the operational costs, from rent and legal fees to hiring and marketing. Consider this when planning your fundraising strategy.
It’s also advisable to seek expert guidance on how to navigate foreign tax laws, labour regulations and accounting practices. Partner with local legal and financial advisors to ensure compliance and avoid expensive mistakes.
Step 4: Leverage a global startup recruitment specialist to secure top local talent
Building a strong local team is paramount, but finding the right talent in a new market can be a challenge. How do you figure out which roles will have that most impact in the local team? This is where a global startup recruitment agency like Scene can be invaluable.
With a track record of successfully securing top-tier talent for high-growth startups worldwide, our team takes the time to understand your unique needs and the specific talent landscape in each market. What’s more, we’ve partnered with Deel to help you hire worldwide without the hassle of legal entities and simplify payroll, compliance and benefits. Being able to rely on trusted partners like Deel and Scene to manage recruitment, HR and global talent management allows you to focus on your core business while we find the perfect fit for your team.
Additionally, you should be prepared to explain your company culture and vision effectively to address any hesitation about joining a new startup in the market. Utilise startup communities and your talent partner who can help you understand the local hiring landscape.
“The best recruitment company in the market. They are experts in the fast growth tech sector, passionate about your brand and always deliver. Scene also have true global reach, helping Visible Alpha to build high performing teams in the UK, EMEA and APAC.”
— Victoria Cookson, Head of Talent at Visible Alpha
Step 4: Demonstrate commitment to your new office
Showing commitment to your new startup office goes a long way. Consider having senior leadership either relocate or spend time in the new location to build trust and confidence with potential hires, as well as emphasise its significance to existing employees.
Step 5: Embrace local business practices
While maintaining your company culture, be mindful of adapting to local business practices and etiquette. This fosters a sense of respect and makes your startup a more attractive option for local talent and clients. At Scene, we understand the cultural attitudes and nuances of different markets, which ensures a smooth onboarding experience for your new hires.
Checklist for launching your international startup office:
1. Research target markets and identify the most suitable location.
2. Conduct thorough market analysis to understand customer needs and competition.
3. Secure sufficient funding to cover operational costs.
4. Partner with local legal and financial advisors.
5. Find a talent partner who can help you develop a strategy for attracting and onboarding top local talent.
6. Demonstrate commitment by incorporating senior leadership visits.
7. Adapt your approach to local business practices and etiquette.
Remember, conquering new ground is about more than just location; it’s about building strong local connections and fostering a team that thrives in a new environment.
Need help landing in a new market?
Scene offers global hiring and growth advisory support to help startups like yours navigate the complexities of international expansion. Our partner Deel is an all-in-one HR platform for worldwide hiring and talent management. Contact us today to discuss your specific startup office needs and how we can help you achieve your global goals.